Trust Me I’m Lying by Ryan Holiday is a sharp, eye-opening look at the mechanics of modern media, public relations, and online outrage. With a provocative, behind-the-scenes style, the book explores how stories spread, how attention is manufactured, and how media cycles can be influenced in the digital age.

Readers interested in business, marketing, communications, and contemporary media culture will find plenty to think about here. Trust Me I’m Lying offers a gripping and cautionary perspective on the internet landscape, making it a compelling read for anyone who wants to understand how narratives are shaped and shared.

Paperback – 352 pages

The cult classic that predicted the rise of fake newsrevised and updated for the post-Trump, post-Gawker age.

Hailed as “astonishing and disturbing” by theFinancial Timesand “essential reading” by TechCrunch at its original publication, former American Apparel marketing director Ryan Holidays first book sounded a prescient alarm about the dangers of fake news. It’s all the more relevant today.

Trust Me, Im Lyingwas the first book to blow the lid off the speed and force at which rumors travel onlineand get “traded up” the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.

Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.

As he explains, I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because Im tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. Im pulling back the curtain because its time the public understands how things really work. What you choose to do with this information is up to you.