Today, trauma is everywhere, and it seems like everybody has it. Trauma shapes public debates on education, criminal justice and healthcare. It’s cited as a root cause of addiction, mental health issues, and relationship breakdowns. It permeates media, from music and television to films and books – my own included. While the increasing openness is welcome, I’ve observed that this rise has been accompanied by a parallel explosion of disinformation. We now have a poorly regulated marketplace – powered by social media’s financial incentives – filled with confusing and sometimes harmful guidance about how to deal with personal trauma. Every day, trauma-related content drives billions of views online. Across the Western world, millions are adopting narratives of their own fragility based on ideas they’ve acquired from under-informed content creators.