‘A wonderful page-turner about a fascinating idea thatshould affect the way every thinking person thinks about the world around him’Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the’tipping point’, that magic moment when ideas, trends and social behaviourcross a threshold, tip and spread like wildfire. Taking a look behind thesurface of many familiar occurrences in our everyday world, Gladwell explainsthe fascinating social dynamics that cause rapid change.

‘Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise,elegant but packed with social power. A book for anyone who cares about howsociety works and how we can make it better’ George Stephanopoulos

About the Author

Malcolm Gladwell is also the author of the #1 bestselling”Blink: The Power of Thinking Without Thinking. “He was a reporterfor the “Washington Post” from 1987 to 1996, working first as ascience writer and then as New York City bureau chief. Since 1996, he has beena staff writer for “The New Yorker.”