This monograph covers Paulas early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram.

It also provides an up-to-date look at Paulas idiosyncratic hand-painted maps, part of her prolific artistic practice that complements her still-growing graphic legacy.

The book also a visual record of contemporary New Yorks urban fabric, indelibly transformed by the designers innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack.

Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design.

A large section of the book is devoted to the designers socially and politically motivated posters, New York Times Op-Ed illustrations and campaign work.

In a long interview, Paulas frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook.

Design: Spin
Size: 205x250mm
Pages: 520
Publication: 2018, 2024
Binding: Softbound book