Mr Kiasu is a well-known comic character in Singapore, recognized for his humorous depiction of a typical Singaporean who is highly competitive and afraid of losing. The comic series has sold over 650,000 copies since it first appeared in 1990, encompassing eight volumes and three spin-off titles, along with a live-action drama and various merchandise. Relaunched in 2017, the character now navigates a modern, technologically advanced Singapore, applying his own quirky methods to everyday situations. The phrase ‘Everything Also Scared Lose’ encapsulates Mr Kiasu’s personality, highlighting his intense fear of losing and his determination to stay ahead at all costs. Johnny Lau, a Singaporean artist, is the creator of the series and has served as a creative director or co-producer on numerous projects across various media, including publishing, television, interior design, and youth mentoring.