A revolutionary new guide to negotiating in the face ofstress and adversity–from an award-winning professor of negotiation andconflict management who teaches at NYU’s Stern School of Business andColumbia’s School of International & Public Affairs.

Negotiation is hard. It’s especially tough when you feellike the underdog–whether you face a ‘Godzilla’ counterpart, face threats ofbudget cuts during a downturn, or know that you need a deal more than the otherside does.

Seth Freeman can help. Freeman is an award-winning professorwho has taught negotiation to thousands of leaders and students. His clientsrange from Fortune 500 executives to kindergarteners, from top corporatelawyers to grad students just beginning their careers, from UN diplomatsnegotiating global problems to small business owners negotiating terms withsuppliers. In15 Tools to Turn the Tide, he shares field-testedtechniques that can turn anyone into a much better negotiator.

Unlike other negotiation books,15 Toolsdoesn’tjust give key principles. It also gives you a suite of customized, step-by-stepdevices–simple phrases, mnemonics, glance-and-go play sheets, and more–thatyou can learn, remember, and deploy well whenever you need them. Freeman guidesyou every step of the way, from preparation to the encounter itself, to thedecision whether or not to accept the offer. Digestible, memorable, andgroundbreaking, these tools are also designed to help you “winwarmly”–doing well for yourself, even as you care for the other persontoo.

One tool, for example, gives you a handy 1-page ‘play card’that guides you throughout the talks, eases your cognitive burden, and helpsyou discover hidden, satisfying deals others miss. It’s just one of the manyinnovative and much-loved instruments Freeman’s created that can dramaticallyimprove your chances.

Whether you’re closing a multi-million dollar deal in arecession, negotiating a job offer, or just working out holiday dinner planswith your in-laws,15 Tools to Turn the Tidegives you aroadmap to your goals–a relentlessly practical guide you’ll actually use againand again.

About the Author

Seth Freemanteaches negotiation at NYU’s SternSchool of Business and at Columbia University’s School of International andPublic Affairs. He is a sought-after trainer, consultant, and speaker, withclients including Fortune 500 companies, Am Law 50 law firms, UN diplomats, andNGOs. His interviews and essays have appeared in theNew York Times,Washington Post, Time, Fortune,and other major media.