A visionary guide for organizations to harmonize the deepinterplay between strategy and creativity

Strategic Creativityis the first book to address creativity from astrategic perspective. It discusses, through examples and theoreticalreflection, how strategic thinking enables creative solutionsand why it ismistaken to conceptualize creativity and strategy as opposites. It argues thatto change the present, we need to learn how to shape the future by embracinguncertainty and openness as an opportunity to create something new.

This book invites readers to engage with key questions surrounding how we liveour lives, pursue our endeavours, and shape the future, proposing a model thatapplies to both individual practice and the larger whole. Core topics exploredin this book include:

The strategic importance of practices in acting creatively and ensuringcreative practices succeed by designing strategically
Establishing creative enterprises to help organizations move forward, such asby inventing “positive economies”
Changing perspectives in curatorial strategies, connecting spheres throughentrepreneurial strategies, and bringing worlds together through diplomaticstrategies

Strategic Creativityearns a well-deserved spot on the bookshelves ofartists, designers, researchers, entrepreneurs, and business leaders increative organizations, political movements, and beyond seeking to actseriously yet playfully, ambitiously yet modestly, and seamlessly merge twodynamic concepts for a clear competitive advantage.